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How Destination Marketing Organizations Can Better Defend Their Budgets
January 17, 2018
Don’t wait for budget kick-back to happen. Here’s how to be better prepared with data and arguments so you can retain valuable destination...
Why Customer Experience Is (Rightly) Such a Hot Topic in Travel
December 14, 2017
Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits
By Carolyn Childs...
The Changing Needs of Millennials: New Implications for the Travel Industry
November 13, 2017
Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact
By Bronwyn White...
Tourism Businesses Need to Get On Board the Voice Search Revolution
September 26, 2017
Optimise your digital presence online for the new conversational age. Voice search algorithms will do the rest for you.
The travel industry in Asia Pacific...
Why Chatbots Are Transforming the Travel Industry
September 11, 2017
With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative.
By Bronwyn White
Six Steps to Respond to Negative Online Reviews - From a Legal Perspective
August 24, 2017
Lawyer specialized in tourism gives her advice
A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online...
The Pros and Cons of Using Snapchat in Tourism Marketing with Bronwyn White
July 12, 2017
By Bronwyn White
If you’re a marketer for a tourism destination, product or service, should you be on Snapchat?
MyTravelResearch.com says you do...
The 2017 International Toilet Tourism Award Winners Announced
July 5, 2017
GREAT loos in tourism destinations become talking points, encourage repeat visits and can be a positive indicator of how the host community respects tourists....
It’s 2017 and This Is Why It’s Time for Your Online Tourism Marketing to Get Real
February 7, 2017
By Bronwyn White
Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution...
Accessible Tourism – Huge Potential for More Growth
October 5, 2016
Accessible travel is perhaps the travel industry’s greatest untapped opportunity. There are millions of people worldwide looking for accessible travel...
Let Young People’s Ideas in Tourism Research and Marketing Grow
June 27, 2016
Bronwyn White of MyTravelResearch.com reflects on the Travel and Tourism Research Association Annual International Conference that concluded in Vail, Colorado...
Dark Tourism Comes Out of the Shadows
May 16, 2016
Dark Tourism is throwing a new light on grim, sinister and sombre places around the world. Pablo Escobar’s Medellin, the Killing Fields of Cambodia,...
Grasp the Digital Nettle: Website ROI in Tourism Marketing
April 12, 2016
While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru...
Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars
March 17, 2016
Travel industry futurist, Bronwyn White, the co-founder of MyTravelResearch.com, says that in an age when tourists want local and ‘authentic’...
Is the ‘Occupy’ Movement Changing Luxury Travel?
September 8, 2015
Increasing inequality in wealth is one of the factors changing the nature of luxury travel. Social and political forces such as the Occupy Movement and...
Toilet Tourism: Spend a Penny or Two and Make a Marketing Splash
January 9, 2015
By Bronwyn White, co-founder of MyTravelResearch.com
At MyTravelResearch.com we often see a disconnection between what travellers want and what the travel...